PEiFFi hasn’t always been PEiFFi. Before rebranding in 2020 it was called korv och dryck; Swedish for ‘sausage and drink’.
“It’s just a random name I probably came up with having recently returned from one ot my road trips through Sweden. Sweden is a loooong country with plenty of gas stations along its motorways. My favourite gas station food was the French Dog.”
– Ina Ytter